Sahil Kumar did his masters in innovation management from MBS. His strong belief that fashion does not have to come at the price of a life lead to the creating of The Alternate in the year 2016.
With the mission of making an impact in men's style and fashion, and an equal commitment to reduce animal suffering, The Alternate came into existence in 2016. Our philosophy of providing a wide array of products, be it shoes, bags, or other fashion accessories such as bowties, remains unaffected by our decision to not harm any living being in the process. The shoes are crafted as per high quality standards, and precisely combines tradition with innovation. The decision to not use leather in products has only allowed us to innovate further, and the comfort, look and feel of the shoes reflect this. When it comes to the best of fashion, there is always an alternative; one that does no harm. We work passionately towards changing the mindset of people,and look at revolutionizing the fashion and lifestyle industry while abiding by our tagline "Why kill when you can kill without it". We are proud to be associated with Peta India. The Faux leather we use has been tested and approved by CLRI.