The Bleu Label
After taking fledgling steps into the business of forging and creating clothes for other brands as a garment manufacturer, Aamir quickly realised that he was standing at the precipice of an exciting, vast and unexplored world.
He had learnt much during his initial venture but the one thing that stuck with him the most was how the world of fashion, especially denim has so much more than what we see here in India. The things that one can do with the cloth, from wash to texture to stitch is boundless. The fact that denim has stood the test of time in a world obsessed with "staying in fashion" is a testament to the cloth's versatility and ageless quality.
Aamir embarks on this expedition with The Bleu Label, armed with a vision to create denim that retains the characteristics of the vintage with a fusion of new age design. To explore the cloth, give it a remarkable look and most importantly allow the wearer to feel liberated and spirited.
Classic blue denim with a mix of new age design. The Bleu Label is a new age denim brand putting together a range of carefully designed and crafted denims for men and women. Here to take the denim world by storm.