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Channelizing her creativity, focus and enthusiasm in what she was always best at, Nitika after a lot of persuasion from her family and friends decided to launch a collection that would not just please her but also others around.
The fashion bug bit her in her early teens that was also boosted by the constant encouragement and support she received from her family and friends urging her to move forward with her passion.
Label NITIKA in its debut season is a reflection of her own self. Simple yet classy, soothing Colors with a pop, trendy Indo-western silhouettes mixed with old world Indian classics. The collection exudes happiness, festivity and positivity. In short, her idea was simple - A collection that she would love to wear herself!
Launched in May '17 our first ever collection was curated and designed around the theme 'MARIGOLD', a flower deeply rooted in our culture and traditions.
LABEL NITIKA is a theme - based clothing brand. Besides being traditional we also try to give our (brand) a modern take by using psychedelic colors, prints and line arts.
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Couture Fashion by the Creative Excellence of Tommorow