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JYOTSNA DAYAL: Jyotsna Dayal graduated from JD INSTITUTE OF FASHION TECHNOLOGY, India in 2008. Working closely for almost a decade with some of the established designers and brands to gain hands-on experience and expertise in the industry with a forte in Indian Luxury wear, she started her label with the name of CLOTHO, where she blends her forte with contemporary and modern wear. She believes in the beauty of every personality and life that Fashion must not overpower the individual, but it must be powerful enough to tell a story about the individual and thus her designs are wearable yet outstandingly apart, Pret and Couture both. She plans to design for kids very soon.
KIRAN DAYAL: Kiran day Bachelors of fine Arts with specialization in painting and illustration. She paints and illustrates feminism and self-expressions. She wishes to pen down her illustrations and traditional work by Indian weavers on clothes. She believes that clothes should be the extension of one's personality, not making it a trend, but a part of the person wearing it. Being an Artist she sees art in abandoned houses, wrinkles, gushing lanes, detachment, bodies and wants to put all this down in clothes with simple and breezy silhouettes, frills, cuts and drapes. She wishes to launch her line of classic daily wear under CLOTHO.
CLOTHO designs Pret and Couture, juxtaposing strong Traditional techniques with contemporary and urban wear. Every idea is aesthetically imagined with different hues, tints, textures, silhouettes, drapes and more with liberal and forward outlook. CLOTHO as a brand was founded in late 2016,by Jyotsna Dayal and Kiran Dayal with an idea of pushing garments and artistry Inspired by history, culture, daily people, feelings, nature and everything around, which turns out to be an art in itself. CLOTHO is about creating wearable and affordable garments without compromising on a good design, placements, composition and experiments.
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Couture Fashion by the Creative Excellence of Tommorow