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Ashna Gupta Kalra, founder of Ash Haute Couture honed her skills, studying fashion in the UK. For a number of years before launching her own retail fashion business, Ashna broadened her credentials by working with brands like French Connection, Burberry and Schwarzkopf which made her aware of consumer wants, while her apprenticeship with designers Richard Nicoll and Ashish Soni enhanced her innate design sensibilities. Drawing her inspiration from her passion for travel and art, she designs, breath- taking pieces that resonate luxury.
She felt the need to fulfill the gap in the market for affordable designer western wear in India and that was the brainchild behind the launch of Ash Haute Couture. Ashna showcased at LA Fashion Week, Prêt-a porter Paris and retails successfully in the Middle East. She firmly believes ‘Style is very personal, Fashion is over quickly, style is forever’ and it’s not disposable.
Ash Haute Couture is vibrant, luxury clothing that portrays an image of playful yet glamourous femininity. Its the divine obsession to make the perfect dress, the urge to preserve for all eternity in that dress. The focus is in the fusion of age old techniques of hand embroidery, interpreted with a very modern expressive to produce contemporary silhouettes. Ash Haute Couture is luxurious and reflects a lifestyle.
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Couture Fashion by the Creative Excellence of Tommorow